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Blog Post Date: Nov 23, 2006

Business Friendly Advertising - Turning Green Into Gold - LA City Beat

I absolutely love these news items on Business friendly advertising.

I love the idea of an environmentally conscious business getting word of mouth - "green advertising" for their environmentally friendly hiking boots.

WORD OF MOUTH ADVERTISING - THE OLDEST KIND
When you look at it, word of mouth advertising is the oldest kind of advertising. From the time of the cave man until today. Talking to people , giving and getting referrals is the greenest and most friendly of advertising types.

It's like the old It was like the Faberg? Organics shampoo commercial: "You tell two friends, and they'll tell two friends, and so on and so on.".

"Telling two friends" is the most cost effective type of advertising. It's also the most environmentally friendly type of advertising. Word of mouth was alot easier before the advertising and manufacturing revolution of the last 100 years. Nowadays you have to hammer your message as loud as possible in order to get a little attention.

In the old days when advertising was quieter and there were less product and service options to choose from, people actually talked to each other. New product offerings didn't come along as often and so when they did, they caused some discussion. If you put a product in the corner store, it would get noticed because it created natural curiosity.

Scarcity of products was also an issue. In the 70's I would see Christmas ads on the television. Some would say, "get these products before they run out of supply." Supply of product was actually an issue many years ago. Because companies were smaller and had limited credit, they could only produce so many products.

That is a huge contrast to today where the huge multinationals have enough money and resources to manufacturer as many products as we need. Imagine walking into Walmart and them running out of product. I haven't seen that in years.

There is more than enough products in more than enough stores, with more than enough credit, and more than enough advertising. Where is the curiousity in that.?! Where is the word of mouth generators in that?

It's refreshing when you can get a product that is so thrilling and wonderful and wholesome that it generates word of mouth advertising, sheerly because of it's benefits.

Green advertising is ultimately about word of mouth. But, can you live on word of mouth advertising in this highly mechanized , internet saturated era?









News Post:
Opening a store solved their problem - AZ Centralcom
23 Nov 2006 at 1:22am
Opening a store solved their problemAZ word of mouth advertising-"green", AZ - word of mouth and grass-roots advertising with hiking to purchase items such as environmentally friendly hiking boots a few free hours while on a business trip


Turning Green Into Gold - LA City Beat
21 Nov 2006 at 11:51pm
Turning Green Into Gold LA City Beat, CA - Nov 21, 2006 these businesses will get some advertising discounts in Participation by our business community is in comparison, even under the eco-friendly administration of

Toshiba Launches Eco-Friendly Notebooks - EFYTimes
23 Nov 2006 at 2:06am
Toshiba Launches Eco-Friendly NotebooksEFYTimes, India - 16 hours ago has also unveiled a new advertising campaign -- Beyond range, Ivan Kam, manager, distributor business, South Asia to present our planet Earth-friendly range of

BEST OF ECT NEWS The Case for Apple Software in the Workplace - MacNewsWorld
23 Nov 2006 at 9:01am
BEST OF ECT NEWS The Case for Apple Software in the WorkplaceMacNewsWorld, CA - 9 hours ago targeting graphics, art, marketing and advertising professionals and their software are extremely user-friendly. An old perception is that business users of the


HCL, Toshiba launch eco efficient notebooks - Economic Times
22 Nov 2006 at 7:22pm
HCL, Toshiba launch eco efficient notebooksEconomic Times, India - 23 hours ago to present our planet Earth friendly range of Singapore Pte Ltd Manager - Distributor Business South Asia also unveiled their new advertising campaign, Beyond

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Blog Post Date: Nov 23, 2006

Environment Friendly Advertising What Is Environmentally Friendly Advertising

Environmentally Friendly Advertising?

Usually I like to rant about fax broadcasting and junk faxes etc. I like to rant about fax broadcasting and junk faxes because I think it's totally stupid when people complain about them like they were the end of the world.

environmentally friendly advertisingI am all for advertising. I love advertising. Advertising is what makes the world go around.

Advertising in this day and age is not very environmentally friendly on many aspects. Aside from being resource wasters like paper for junk faxes, newspapers, fliers etc, advertising promotes industries which pollute the environment.

ADVERTISING POLLUTES THE ENVIRONMENT.
Let's face it, the economy is on steroids, in comparison to how it worked 100 years ago. The machinery of the economy is so strong and well built that it pushes things along very well.

Advertising fuels the economy by promoting products and services to consumers and the corporate world. Take away the advertising and you cut down on global warming. That's a little oversimplified, but I do like the concept.

environmentally friendly advertisingPeople who complain about junk faxes and fax broadcasting, don't really complain about how all types of advertising and media harm the environment. The effects of industrial waste and pollution far out weighs the small effects of fax broadcasting. Because people don't get irritated directly from industrial waste, they don't complain about it.

I have often asked the question: What would happen if the U.S. stopped advertising for 7 days? 1 week with no advertisements of any sort. How much would that affect the environment. How many trees would that save? How much industrial pollutants would that stop from being blown into the air?

People who receive junk faxes from fax broadcasting companies get mad and sue the fax broadcasters. Why don't these same people sue the news paper companies, printing companies etc for polluting the environment and causing much greater environmental damage.?!!

News Post:

Finding her voice - Portsmouth Herald News
21 Nov 2006 at 7:22am
Finding her voice Portsmouth Herald News, NH - 12 hours ago and share my expertise in an environment I am We re an advertising and marketing agency that s been in a place where people are more friendly and approachable

News For Your Web Site - dBusinessNews New York
9 Nov 2006 at 2:15am
News For Your Web SitedBusinessNews New York (press release), NY - Nov 9, 2006 a very shopping friendly environment, friendly customer service its unique shopping environment, customer service television and radio advertising, Bob Kaufman

Investing in clean tech - Hindu Business Line
26 Oct 2006 at 1:16pm
Hindu Business LineInvesting in clean techHindu Business Line, India - Oct 26, 2006 energy for heating and cooling their houses, an environment-friendly, renewable alternative. After some word-of-mouth advertising, it organised a neighbourhood

Tyson Advertising Campaign Receives Another National Honor - PrimeZone (press
17 Nov 2006 at 9:25am
Tyson Advertising Campaign Receives Another National HonorPrimeZone (press release), CA - Nov 17, 2006 for Multicultural Ad Campaign" from the American Advertising Federation. company also strives to be faith-friendly, provide a safe work environment and serve

Double Fusion Enlists with Rebellion to Integrate Advertising into - Busi
15 Nov 2006 at 7:15am
Double Fusion Enlists with Rebellion to Integrate Advertising into Business Wire (press release), CA - Nov 15, 2006 UK-based game developer Rebellion to place dynamic advertising into the Washington, DC and San Francisco, offering a real world, brand friendly environment.

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Blog Post Date: Nov 17, 2006

Junk Fax - Appeals Court Says 'no' To Junk-fax Litigation

THE AGE OF JUNK FAX CLASS ACTION LAW SUIT?
Junk fax law suitWhat is this world coming to?
Law suits, and class action law suits regarding, "Junk Faxes". Unbelievable. This is the litigious nature of the American Population. Sue the crap out of everyone. Sue them for sending you a fax. Get a class action law suit against a fax broadcaster.

What are these people thinking about?
Perry Johnson, Inc who was probably trying to drum up some business by sending out a fax broadcasting has had to suffer because some class action lawyer wants to get a piece of their hide.

Junk fax class action law suitWho makes the money here when you sue a fax broadcasting company?
The lawyers make ALL the money when you get into a class action law suit. The defending company has to get some legal help to defend the case. Lawyers cost between $250 and $500 per hour to defend these cases which are not a light affair. All for sending out a fax to a company promoting your business.

I think this directly speaks to the immoral, litigious nature of the american population. These people are cannabilizing corporate America. They are making everybody afraid to do anything for fear of being sued.

Junk fax law suitTHE TRUTH ABOUT SUING FAX BROADCASTING COMPANIES AND COMPANIES THAT SEND OUT JUNK FAXES
The lawyers make the money. They are profit oriented. They want to make money. That is their motive. They don't necessarily want to help out the plaintiffs. They want to settle with the insurance companies who have liability insurance. They want to take their 35% contingency fee and then run.

The innocent company sending out the faxes promoting their product and service are stuck with $thousands of dollars of legal bills. All for sending out a fax to start to develop a relationship with a customer.

Marketing and promotions is the essence of the American Market place. American Companies pride themselves on marketing and branding the day lights out of absolutely everything.

These companies have marketed themselves into moral bankruptcy, and they're complaining about innocent companies sending out a 1 page fax to a fax list.

THE LAWYERS MAKE THE JUNK FAX MONEY
Lawyers make the money with junk fax law suitsThe lawyers are making the money and leaving corporate corpses lying in the ditch. As long as the lawyers get paid to sue the fax broadcasting companies this hurtful activity will continue.

I say that people should not sue fax broadcasting companies. Call them and scream at them for the inconvenience. Don't set up a class action suit against an innocent company. The class action suit may force the company to close its doors and lay off its employees.

That is bad for the economy.

When I hear about class action law suits and fax broadcasting company s I absolutely cringe to think about it. The lawyers are smiling all the way to the bank.

News Post:

Appeals court says 'no' to junk-fax litigation
13 Nov 2006 at 12:13am
Colorado junk-fax litigators took a hit Nov. 2 when another Colorado appeals court ruling said they can t collect damages on the faxes because they didn t directly receive them.

Perry Johnson, Inc Junk Fax Class Action Lawsuit Settlement Announced (PR Ne
16 Nov 2006 at 12:57pm
Lawyers for a nationwide class of facsimile recipients announced today that a state court judge tentatively approved their settlement with Perry Johnson, Inc. [PJI ] over claims the company sent facsimile transmissions to individuals and businesses without their express permission between October 5, 1997 to the present.

Nixon decries political calls
16 Nov 2006 at 2:08pm
AG seeks to expand phone restrictions. ST. LOUIS (AP) - The novelty of an automated political call from former President Bill Clinton, Sen. Kit Bond or other political celebrities apparently wore off quickly for some Missourians this political season.

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Blog Post Date: Nov 15, 2006

Junk Fax Dutton Office Wired For Technology - Choteau Acantha Political Calls

Automated political calls should be added to no-call law
Currently political calls are not covered under the TCPA act because they're not soliciting business.

In my opinion, calls are calls. automated political phone calls that soliciting support for a politic party. They are junk phone calls. Junk political phone calls.

I don't know why political parties should have any special favoritism. They bother people at the dinner table, just as well as junk faxes from fax broadcasting companies.

News Post:

Dutton office wired for technology - Choteau Acantha
15 Nov 2006 at 11:03am
Dutton office wired for technologyChoteau Acantha, MT - 7 hours ago The fax machine number is 406-476-3331. Teton County Sanitarian Corrine Rose has prepared notices to at least one resident about junk vehicles and garbage.

Nixon: Automated political calls should be added to no-call law - Belleville
15 Nov 2006 at 5:27pm
Nixon: Automated political calls should be added to no-call law Belleville News-Democrat, IL - 51 minutes ago like a prohibition on automated political calls to be part of a larger bill that would stop telemarketing calls to cell phones and junk faxes to fax machines.

Presto Service and HP Printing Mailbox Now Shipping - Family and - Yahoo!
15 Nov 2006 at 2:50pm
Presto Service and HP Printing Mailbox Now Shipping - Family and Yahoo! News (press release) - 3 hours ago of a computer," said Aurelio Maruggi, vice president, OEM -- Emerging Markets, Fax and OEM on the user s Presto Friends List, avoiding spam, ads and junk mail.

Little Argus - Carlsbad Current Argus
13 Nov 2006 at 11:06pm
Little ArgusCarlsbad Current Argus, NM - Nov 13, 2006 well as the main administrative number: 505-887-4570 and fax: 505-887 office paper, computer paper, envelopes, cardboard, magazines, books, junk mail, aluminum

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Blog Post Date: Nov 04, 2006

Junk Fax - Junk Mail Junk Fliers, Stop Junk Mail For Good - This Is Money

TIRED OF JUNK FAXES, FAX BROADCASTING, JUNK MAIL?
newspapers waste trees kill environment
Many people complain about junk faxes and the fact that they waste their phone time, fax toner etc. That's nothing compared to how many trees are destroyed in the name of junk print fliers, business promotion fliers, newspaper ads, hand outs etc.

Environmentally speaking junk faxes are really a small part of the problem.

Newspapers and newspaper ads consume millions and millions of pounds of natural wood each month.

Here's a solution to not receiving junk (fax) mail.
If you don't want to receive mail that comes through your mail box, or by mail man (woman) call up the postal service and ask them to discontinue bringing you mail that is unaddressed.

The U.S. postal service / Canadian Postal Service are required to bring you mail that is addressed, as they can't tell if it's junk mail or not.

Stop your newspaper subscription, or at least request that they don't put fliers in your newspaper. I believe that newspapers are a waste of paper as most goes unread, and then gets thrown in the garbage.

junk faxes kill treesIf you're really concerned about stopping junk faxes, fliers etc, contact your local government agencies and ask them if there are laws related to receiving junk faxes and fliers. Ask them if there is a set way to STOP receiving these paper wasting ads with certainty.

HOWEVER, if you don't really want to stop receiving junk faxes from fax broadcasting companies, and paper flier advertisements from newspapers, postal distributors etc, stop complaining about it!

News Post:

Stop junk mail for good - This is Money
27 Oct 2006 at 11:18am
Stop junk mail for goodThis is Money, UK - Oct 27, 2006 The organisation also has a Baby Mail service to stop baby-related junk mail, and telephone and fax preference facilities so you can stop unwanted calls from

Fill out this form to email this article to a friend - St Petersburg Times
28 Oct 2006 at 8:21pm
Fill out this form to email this article to a friendSt. Petersburg Times, FL - Oct 28, 2006 Since then, Ebsary has filed at least five lawsuits, and the flow of junk ads to his office?s fax machine has nearly stopped.

Breaking News:Gambia, China,And Cuba Under Fire! - Blogger News Network
2 Nov 2006 at 7:52pm
Blogger News NetworkBreaking News:Gambia, China,And Cuba Under Fire!Blogger News Network - Nov 2, 2006 cracked down on Cuban journalists who used telephones, fax machines and knowledge, computer viruses, protecting Internet users from spam (junk mail), phishing

Is your company choking on spam? - Management-Issues
30 Oct 2006 at 12:59pm
Is your company choking on spam?Management-Issues, UK - Oct 30, 2006 it when someone is trying to fax you a contract but your fax is busy investigation we discovered his email filter sorted the messages into his "junk" folder.

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Blog Post Date: Nov 09, 2006

Junk Fax - NEWSPAPER CIRC PLUNGES AGAIN - Free Market News Network

Somebody send me this email and I thought I would share the news with my readers.


Brandimensions today announced that former AOL Canada chief Craig Wallace has come on board as its new CEO. In his new role, Wallace will lead the company through an aggressive growth strategy that includes the spinning out of two new operating companies, BrandProtect and BrandIntel, which provide online brand protection and market intelligence services, respectively.

With the increase in Consumer-Generated Media., word of mouth marketing and the explosion of the blogosphere, companies in a variety of industries such as automotive, entertainment and pharmaceutical are realizing the strategic value of leveraging the Internet to tap into the minds of their current and prospective customers. Brandimensions' market intelligence offering translates online consumer-published content into reliable intelligence enabling businesses to advance the science of decision making. Simply put, the company analyzes online consumer data from blogs, chat rooms, forums and Web sites to provide marketers with intelligence about their potential consumers, marketplace and competition.

I would like to put you in touch with Craig Wallace to discuss his joining the company and his plans to build Brandimensions' news companies into the leaders in their respective industries. Please let me know if you would be interested in hearing more.

Thanks,
Lauren

Lauren Drost | Senior Account Representative
Lois Paul & Partners | www.loispaul.com
P 781.782.5732 | lauren_drost@lpp.com
C 617.650.2327 | IM ldrostlpp

Celebrating 20 Years of Hitting the Mark for Our Clients

Brandimensions Appoints Former AOL Canada Chief as New CEO

Company expands management team and board of directors to lead newly formed businesses, BrandIntel and BrandProtect

Toronto – October 30, 2006 – Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, today announced Craig Wallace as its new chief executive officer. Wallace brings with him more than 23 years of experience in leading well-established and emerging Internet-based technology companies, recently serving as president and CEO of AOL Canada Inc. from 2003 to 2006. In addition, Brandimensions announced its executive management team and new board members.

As CEO of Brandimensions, Wallace will lead the company through an aggressive growth strategy that includes the spinning out of two new operating companies, BrandProtect and BrandIntel, which provide online brand protection and market intelligence services, respectively (see related news “Brandimensions Launches BrandIntel and BrandProtect??�). As head of the newly formed parent company, Brandimensions, Wallace will also manage the executive team and oversee shared operation services.

In addition to his tenure at AOL Canada, Wallace was active in the Toronto private equity community as a general partner of IceAngels LLP. Earlier in his career, he held president and CEO positions at publicly traded companies PCDOCS/Fulcrum Inc. and iSTAR Internet Inc. and also held executive sales and marketing positions at Microsoft Canada.

“Brandimensions has already established itself as a leader in leveraging the power of the Internet to both protect a company’s most important asset – its brand – and help validate critical business decision-making with market intelligence,??� said Mr. Wallace. “This is a very exciting time for Brandimensions, and I am eager to help the team leverage its expertise in business and technology to ensure the company continues to bring leading-edge brand protection and intelligence solutions to our clients.??�

Unique to Brandimensions and its companies is its proprietary technology engine that has mapped the Internet, covering more than 210 million domains, eight billion URLs and 50 billion links. In addition to Brandimensions comprehensive technology backbone, the company uses human data taggers to further analyze the data providing the highest level of data integrity in industry. This approach ensures that data leveraged for both BrandIntel and BrandProtect is of the highest quality, accurate and relevant to client’s brand.

To ensure the success of Brandimensions’ long-term growth strategy, the company has further expanded its executive management team and board of directors:

Executive Management Team:

Colin Silver, executive vice chairman
Silver co-founded Brandimensions and will serve as executive vice chairman, overseeing the strategic direction for the company. He is the former CEO of Incentive Management Services, which he founded in 1987 and sold to Maritz Inc., at which he also held an executive position.

Bradley Silver, president, BrandIntel, and interim president, BrandProtect
As co-founder and former CEO of Brandimensions, Silver will serve as president of BrandIntel moving forward, responsible for driving the company’s growth and expanding the organization’s services into new vertical industries. In addition, Silver will act as interim president of BrandProtect, providing strategic council to the company.

Roy Bryant, chief operating officer
Bryant is responsible for oversight of all company operations, including a team of analysts and data taggers, which are a critical component of Brandimensions’ unique market intelligence offering from BrandIntel. He brings more than 20 years of technology experience to his role, having founded SeventTwentyFour Inc., which produced the first link map of the Web and was
acquired by Brandimensions in 2006.

Alan Peck, chief financial officer
Peck is responsible for defining and executing on Brandimensions’ financial strategy, as well as enhancing the quality and performance of its internal financial operations, human resources, legal, treasury and related information systems. He has shared responsibility for developing and executing Brandimensions’ overall business strategy, achieving financial objectives and delivering fair value to its shareholders. Peck brings more than 20 years of experience in finance with companies such as Unisys.

Leslie Goldsmith, chief research officer
Goldsmith is a director and co-founder of Brandimensions, providing visionary leadership for strategic technology initiatives. He has been involved with software development for more than 30 years, currently serving as a director and founder of Affinity Systems, which provides the technology backbone for Brandimensions and its companies.

Hugh Hyndman, chief technology officer
Hyndman is a director and co-founder of Brandimensions, where he leads the software development team and drives new innovative technologies to support the business. Additionally, he is a director and founder of Affinity Systems. Prior to starting Affinity Systems, Hyndman held various positions at I.P. Sharp Associates and has extensive international experience from working in London, Mexico City and Singapore.

Board of Directors:

Elias Vamvakas, chairman
Vamvakas will act as chairman of the board for Brandimensions. He is currently the chairman and CEO of OccuLogix, a biosciences corporation that develops treatments for age-related eye diseases. Prior to OccuLogix, Vamvakas co-founded TLCVision in 1993 where until recently he served as chairman, president and CEO and grew the company’s revenues to more than $250 million to become the largest eye care provider organization in North America. In addition, Vamvakas is founder and chairman of private equity firm Greybrook Corporation.

Ken Nickerson, board member
Nickerson will join Brandimensions’ board of directors. He is currently CEO of iBinary LLC, a private technology research and investment firm. He recently completed both investing in and operating as CEO of OpenCola Inc., a collaborative search engine company. Previously, he acted as general manager of the Microsoft Network in Canada.

“We are excited to have a team of such seasoned industry veterans led by Craig Wallace to ensure Brandimensions achieves its goal of being the leader in the brand intelligence and protection industries,??� said Elias Vamvakas, chairman of Brandimensions. “Craig’s experience heading up already established and emerging Internet-based technology companies made him the obvious choice for this position, and we look forward to what lies ahead for Brandimensions.??�

About Brandimensions Inc.
Incorporated in 2001, Brandimensions is the parent company of BrandIntel, a research company that analyzes online consumer-published content to advance business decision-making, and BrandProtect, an online brand security company protecting an organization's clients, brands and revenues from fraud and other abuses. With over 150 clients, both businesses are recognized in their respective sectors for transforming the way Fortune 1000 companies address brands risks and opportunities due to the growth of the Internet. Brandimensions’ mission is to leverage the combined power of technology and human analysis to make business strategy, sales/marketing and operations better, faster and more efficient. The company’s award-winning technology platform creates an incredibly rich market opportunity for companies to take advantage of the Web in order to manage, protect or grow their brands. By leveraging the company’s extensive experience in operations, business development, industry verticals and technology, Brandimensions provides its clients with a distinct competitive advantage. Brandimensions is headquartered in Toronto, Canada, with offices in the United States and Singapore. For more information, visit www.brandimensions.com.

# # #


Brandimensions Launches BrandIntel and BrandProtect

New companies focused on continuing growth in online brand protection and market intelligence businesses

Toronto – October 30, 2006 – Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, today announced it is building out its online brand protection and market intelligence businesses into separate companies, BrandProtect and BrandIntel, respectively. Brandimensions, led by newly appointed CEO, Craig Wallace, becomes the parent company, providing capital markets relationship management and maintaining shared administrative services (See related news “Brandimensions Appoints Former AOL Canada Chief as New CEO??�).

As the Internet changes the way businesses grow, learn and evolve, Brandimensions’ new companies will provide customers with specialized services designed to protect and build customer trust and intimacy, as well as brand equity. The new subsidiaries will build off Brandimensions’ record growth in 2005, during which the company doubled revenues and grew its customer base to 150 active clients. Both companies are projected to triple their growth in 2006 and have already secured an impressive client list of Fortune 500 companies including Activision, CBS, DaimlerChrysler, Royal Bank of Canada, Wells Fargo, and Whirlpool.

“Brand holders are increasingly challenged with understanding the risks and rewards associated with the rise of consumer-published content on the Internet, and more importantly how to harness it to build brand equity,??� said Craig Wallace, Brandimensions CEO. “This creates a tremendous opportunity for both BrandProtect and BrandIntel to expand their leadership positions by offering proven services that allow large brand holders to maximize the new opportunities the Internet offers while ensuring their brand is protected from fraudulent activity. Brandimensions will continue to invest in its new companies by strengthening its technology platform and expanding expertise in its respective industries.??�

Unique to Brandimensions and its companies is a proprietary technology engine that includes the world’s largest Internet LinkMap, covering over 210 million domains, eight billion URLs and 50 billion links. In addition to this award-winning technology, the Brandimensions companies use human data taggers to further analyze information generated by the technology engine, providing the highest level of data quality in the industry. This approach ensures data accuracy, integrity and relevancy to a client’s brand.
BrandIntel Advances the Science of Decision Making

The evolution of the Internet as a means for consumers to publish content and interact with communities of interest gives brand owners a new dimension of market insight and opportunity for deeper customer intimacy. BrandIntel translates online consumer-published content into reliable intelligence, enabling businesses to advance the science of decision making. The company offers an information-delivery platform combining human intelligence with award-winning technology for the most trusted data in the industry. BrandIntel provides this data in a way to help businesses validate critical business decisions, uncover new opportunities for value creation, and get closer to customers.

“Unlike competitive offerings, BrandIntel understands that not all online consumer sentiment is created equal,??� said Bradley Silver, president of BrandIntel. “BrandIntel’s human data taggers enables our research to focus on the right conversations and data at the right time, providing our customers with more accurate intelligence to make critical business decisions. In addition, BrandIntel research looks beyond traditional keyword searches to focus on brand or product attributes, providing clients with a deeper understanding and more actionable information.??�

Bradley Silver will serve as the president of BrandIntel and will be responsible for driving the company’s growth and expanding the organization’s services into new vertical industries. For more information on BrandIntel, please visit www.brandintel.com.

BrandProtect Fights Online Fraud

BrandProtect delivers brand protection solutions that protect an organization’s most important assets – trusted relationships with clients, online revenue streams, and equity established in company brands. BrandProtect helps companies address online crimes such as fraud, phishing, identity theft, counterfeit product sales, stolen credit card sales, trademark abuses, brand equity damage, and false information pertaining to the company and its executives. The company uses proprietary technology to continuously and rapidly traverse the Internet, quickly identifying on a daily basis all unauthorized third-party references to and usage of an organization's brands, trademarks, product names, and nomenclature on the Internet. The BrandProtect support team then works to shut down the brand infringement or fraudulent sites.

“We have reached a level of heightened awareness in the brand protection industry, and BrandProtect is uniquely positioned with our comprehensive suite of fraud management services,??� said Bradley Silver, interim president of BrandProtect. “We have the strongest people, technology and take-down results among our competition. As we continue to grow our business, BrandProtect will build on and leverage these competitive assets to provide our clients with unparalleled protection.??�

Bradley Silver will serve as the interim president of BrandProtect, providing strategic council and looking for new opportunities to expand the company’s brand protection offerings. For more information on BrandProtect, please visit the web site at www.brandprotect.com.

About Brandimensions Inc.
Incorporated in 2001, Brandimensions is the parent company of BrandIntel, a research company that analyzes online consumer-published content to advance business decision making, and BrandProtect, an online brand security company protecting an organization's clients, brands and revenues from fraud and other abuses. With over 150 clients, both businesses are recognized in their respective sectors for transforming the way Fortune 1000 companies address brands risks and opportunities due to the growth of the Internet. Brandimensions’ mission is to leverage the combined power of technology and human analysis to make business strategy, sales/marketing and operations better, faster and more efficient. The company’s award-winning technology platform creates an incredibly rich market opportunity for companies to take advantage of the Web in order to manage, protect or grow their brands. By leveraging the company’s extensive experience in operations, business development, industry verticals and technology, Brandimensions provides its clients with a distinct competitive advantage. Brandimensions is headquartered in Toronto, Canada, with offices in the United States and Singapore. For more information, visit www.brandimensions.com.

News Post:
NEWSPAPER CIRC PLUNGES AGAIN - Free Market News Network
30 Oct 2006 at 6:24pm
NEWSPAPER CIRC PLUNGES AGAINFree Market News Network, FL - 12 hours agoThe Audit Bureau of Circulations FAS-FAX report for the six-month of the information, content, views, opinions, recommendations or advertisements contained on

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Blog Post Date: Nov 09, 2006

Unsolicited Fax - Legal Framework Of Protection Against

It's wonderfully exciting to know tha the finnish and slovakia governments are taking a stance on the war against fax broadcasting.

News Post:
Slovak Legal Framework of Protection against ... - Finan?n?k
9 Oct 2006 at 8:06am
Legal Framework of Protection against Finan?n?k, Slovakia - Oct 9, 2006 prove such damages as used fax paper in the case of fax ads or the costs for fees of software specialists hired to remove viruses imported by unsolicited mail.

United States: Recovery Of Attorney?s Fees In Civil Cases In ... - Mondaq New...
2 Oct 2006 at 7:46am
United States: Recovery Of Attorney?s Fees In Civil Cases In Mondaq News Alerts (subcription), UK - Oct 2, 2006 machine. You may recover attorney s fees if you sue to prevent someone from sending unsolicited ads to your fax machine. ? 8.01-42.1.

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Blog Post Date: Nov 09, 2006

Junk Fax - Junk Faxes Fax Broadcast New California Law Challenged - Best Syndication

It's interesting how governments try to govern things like fax broadcasting, just faxing etc.

When you get down to the intent of it, it's really hard to prove that somebody sent a junk fax to a company.

Here's a junk fax ?? scenario:
You're in business and you want to prospect a business to sell them some of your products and services. You've been trained over the years to send out some preliminary information to the prospect before contacting them so that they have a better chance of knowing who you are.

You want to make your initial phone contact one that counts. You don't want to contact the prospect, whom you don't really know, to bother him/her with a request to send over a fax. You want your discussion to start with your products and not if you can send over introductory material.

You take the initiative to look up the company's fax number in the phone directory. You then send over your preliminary fax document to your desired prospect with the intentions to contact them in the next few hours.

YOUR PROSPECT CAN SUE YOU?
According to the TCPA and probably the California Law mentioned below, you have just broken the law civilly and can be fined up to $1500 per instance. This action of innocent "junk fax" prospecting can turn in a small court matter, technically.

IT'S COMPLETELY RIDICULOUS
As long as fax machines have existed, sales people , marketing people of all types have used this method of fax marketing. Sending out a preliminary fax advertisement to a prospective client to make them aware of their product. All of these people are breaking the law however because they are sending "unsolicited faxes".

What would happen to sales departments / marketing departments if they had to get written permission to send faxes to their prospects?

WHAT IS THE GOVERNMENT DOING ABOUT IT?
Assuming there are several thousand of these single junk fax infractions taking place each day, what is the Federal government doing about it? What is the Government of California doing about it?

The better questions are:


  1. ) What can they do about it?
  2. ) How can the regulators of junk faxers find all of these sales and marketing professionals who are innocently breaking the law, and prosecute all of them.?
  3. ) Is it practical to do prosecute all of these junk fax broadcasters? NO!!


The person who sends out a single junk fax is just as guilty as the person who sends out multiple junk faxes or a fax broadcast. Yet, the federal and state governments completely over look the single junk fax offenders. IMO the single junk fax offenders probably make up a good portion of the paper wasted each day on companies fax machines.

That's why I find it ridiculous that there are junk fax laws in the first place. Businesses have fax machines to receive offers, invoices, communications of all types etc. They also have fax machines to send out offers, invoices, and communications of all types.

If you don't want to receive junk faxes from fax broadcasts, don't publish your fax number in the first place. Better yet... put your fax machine in a closet somewhere.

News Post:
Junk Faxes ? New California Law Challenged - Best Syndication
22 Oct 2006 at 6:03pm
Best Syndication Junk Faxes ? New California Law Challenged Best Syndication, CA - Oct 22, 2006 In 2005, the State of California passed the Junk Fax Prevention Act. The Junk Fax Prevention Act was set to go into force on January 1, 2006.

Stop junk mail for good - This is Money
27 Oct 2006 at 11:18am
This is MoneyStop junk mail for good This is Money, UK - 23 hours ago The organisation also has a Baby Mail service to stop baby-related junk mail, and telephone and fax preference facilities so you can stop unwanted calls from

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Compliments of: http://www.express-advertising.com

Blog Post Date: Nov 09, 2006

Junk Fax - Challengers Take On Huebsch

Comments on Challengers Take on Michael D. Huebsch

News Post:
Challengers Take on Huebsch
(RedNova)
11 Oct 2006 at 3:22am
By Reid Magney, La Crosse Tribune, Wis. Oct. 11--ONALASKA, Wis. --Republican state Rep. Mike Huebsch s two challengers took turns criticizing him Tuesday at a candidate s forum in Ona-laska.

Rants, raves and random thoughts 10 09 2006
(Rushville Republican)
10 Oct 2006 at 8:22pm
Greetings, one and all, and welcome! Thanks much for joining me. There?s plenty of mail to ponder. We?ll go there shortly. First, a quick thought from Your Humble Narrator (that?s me!).

Finding willing jurors becomes more difficult
(Elk River Star News)
10 Oct 2006 at 1:56pm
Pat Kuka knew there was an issue with people not showing up for jury duty. But, ironically, the magnitude of the problem became painfully apparent on a day steeped in patriotism ? Sept. 11.

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Blog Post Date: Nov 09, 2006

Junk Fax - Transitioning From A Canon Mask Aligner To Next-Generation Equipment

Fax equipment seems to get more and more complex. I was looking at these articles from Yahoo.com when doing a search on fax broadcasting equipment.

Digital Faxing from Samsung seems to get more and more automated.

I found this article: Feeling overwhelmed by faxes

I love that new terminology: Fax-o-rrhea.. Hilarious.

When our practice's fax machine, once a symbol of office efficiency, recently turned into a practice-choking monster, we had to act. What started as a trickle of patient-specific faxes had expanded over the years into a flood of paper.

To fight the resulting administrative condition, which I diagnosed as "fax-o-rrhea," our office used a mix of 21st century technology and old-fashioned diplomacy. It's a solution that could work for your practice, too.

Too much information

Our office, Skyline Family Practice, opened in 1994 with an integrated electronic health record (EHR), scheduling program and medical billing program. Our telephone system and our facsimile machine were vital pieces of business equipment. However, the amount of incoming fax traffic and the necessary outbound faxes had escalated exponentially over the years.

To get a handle on who was sending us so many faxes, we mentally sorted them into two categories: medically related faxes and unsolicited junk. Medically related faxes were being sent to us by insurance carriers, pharmacy mail-order companies, nursing homes, hospitals, home health agencies and other doctors' offices. The junk messages were being served up by stockbrokers with tips see: Junk Fax Investment Fraud , restaurants with specials, salesmen with real estate offers and the like.


News Post:
Transitioning from a Canon Mask Aligner to Next-Generation Equipment
(PR Web)
11 Oct 2006 at 7:03am
Several important considerations help microfluidics, MEMS and LED manufacturers decide when to take advantage of next generation photolithography equipment (PRWeb Oct 11, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/Q3Jhcy1JbnNlLUhvcnItRmFsdS1JbnNlLVplcm8=

Rapid Growth in Advanced Packaging and Bumping Technologies Drive SMT Equipme
10 Oct 2006 at 9:46am
Lead-free wafer bumping and the need for smaller low-cost packages has triggered SMT equipment manufactures to deliver solutions that can facilitate the production of these tiny semiconductor-based electronic gadgets. The production demands are slowly shifting from low volume to high volume, enabling the SMT equipment manufacturers to contribute systems for faster and better production of these

Transitioning from a Canon Mask Aligner to Next-Generation Equipment
(PR Web
11 Oct 2006 at 7:00am
(PRWEB) October 11, 2006 -- With the introduction of a new generation of modern contact proximity mask aligner for diverse industries such as biotech, consumer electronics, aerospace, communications and transportation, manufacturers seeking greater production can now migrate their operations while staying within budget.

Articles from November 2006
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