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Somebody send me this email and I thought I would share the news with my readers.


Brandimensions today announced that former AOL Canada chief Craig Wallace has come on board as its new CEO. In his new role, Wallace will lead the company through an aggressive growth strategy that includes the spinning out of two new operating companies, BrandProtect and BrandIntel, which provide online brand protection and market intelligence services, respectively.

With the increase in Consumer-Generated Media., word of mouth marketing and the explosion of the blogosphere, companies in a variety of industries such as automotive, entertainment and pharmaceutical are realizing the strategic value of leveraging the Internet to tap into the minds of their current and prospective customers. Brandimensions' market intelligence offering translates online consumer-published content into reliable intelligence enabling businesses to advance the science of decision making. Simply put, the company analyzes online consumer data from blogs, chat rooms, forums and Web sites to provide marketers with intelligence about their potential consumers, marketplace and competition.

I would like to put you in touch with Craig Wallace to discuss his joining the company and his plans to build Brandimensions' news companies into the leaders in their respective industries. Please let me know if you would be interested in hearing more.

Thanks,
Lauren

Lauren Drost | Senior Account Representative
Lois Paul & Partners | www.loispaul.com
P 781.782.5732 | lauren_drost@lpp.com
C 617.650.2327 | IM ldrostlpp

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Brandimensions Appoints Former AOL Canada Chief as New CEO

Company expands management team and board of directors to lead newly formed businesses, BrandIntel and BrandProtect

Toronto – October 30, 2006 – Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, today announced Craig Wallace as its new chief executive officer. Wallace brings with him more than 23 years of experience in leading well-established and emerging Internet-based technology companies, recently serving as president and CEO of AOL Canada Inc. from 2003 to 2006. In addition, Brandimensions announced its executive management team and new board members.

As CEO of Brandimensions, Wallace will lead the company through an aggressive growth strategy that includes the spinning out of two new operating companies, BrandProtect and BrandIntel, which provide online brand protection and market intelligence services, respectively (see related news “Brandimensions Launches BrandIntel and BrandProtect??�). As head of the newly formed parent company, Brandimensions, Wallace will also manage the executive team and oversee shared operation services.

In addition to his tenure at AOL Canada, Wallace was active in the Toronto private equity community as a general partner of IceAngels LLP. Earlier in his career, he held president and CEO positions at publicly traded companies PCDOCS/Fulcrum Inc. and iSTAR Internet Inc. and also held executive sales and marketing positions at Microsoft Canada.

“Brandimensions has already established itself as a leader in leveraging the power of the Internet to both protect a company’s most important asset – its brand – and help validate critical business decision-making with market intelligence,??� said Mr. Wallace. “This is a very exciting time for Brandimensions, and I am eager to help the team leverage its expertise in business and technology to ensure the company continues to bring leading-edge brand protection and intelligence solutions to our clients.??�

Unique to Brandimensions and its companies is its proprietary technology engine that has mapped the Internet, covering more than 210 million domains, eight billion URLs and 50 billion links. In addition to Brandimensions comprehensive technology backbone, the company uses human data taggers to further analyze the data providing the highest level of data integrity in industry. This approach ensures that data leveraged for both BrandIntel and BrandProtect is of the highest quality, accurate and relevant to client’s brand.

To ensure the success of Brandimensions’ long-term growth strategy, the company has further expanded its executive management team and board of directors:

Executive Management Team:

Colin Silver, executive vice chairman
Silver co-founded Brandimensions and will serve as executive vice chairman, overseeing the strategic direction for the company. He is the former CEO of Incentive Management Services, which he founded in 1987 and sold to Maritz Inc., at which he also held an executive position.

Bradley Silver, president, BrandIntel, and interim president, BrandProtect
As co-founder and former CEO of Brandimensions, Silver will serve as president of BrandIntel moving forward, responsible for driving the company’s growth and expanding the organization’s services into new vertical industries. In addition, Silver will act as interim president of BrandProtect, providing strategic council to the company.

Roy Bryant, chief operating officer
Bryant is responsible for oversight of all company operations, including a team of analysts and data taggers, which are a critical component of Brandimensions’ unique market intelligence offering from BrandIntel. He brings more than 20 years of technology experience to his role, having founded SeventTwentyFour Inc., which produced the first link map of the Web and was
acquired by Brandimensions in 2006.

Alan Peck, chief financial officer
Peck is responsible for defining and executing on Brandimensions’ financial strategy, as well as enhancing the quality and performance of its internal financial operations, human resources, legal, treasury and related information systems. He has shared responsibility for developing and executing Brandimensions’ overall business strategy, achieving financial objectives and delivering fair value to its shareholders. Peck brings more than 20 years of experience in finance with companies such as Unisys.

Leslie Goldsmith, chief research officer
Goldsmith is a director and co-founder of Brandimensions, providing visionary leadership for strategic technology initiatives. He has been involved with software development for more than 30 years, currently serving as a director and founder of Affinity Systems, which provides the technology backbone for Brandimensions and its companies.

Hugh Hyndman, chief technology officer
Hyndman is a director and co-founder of Brandimensions, where he leads the software development team and drives new innovative technologies to support the business. Additionally, he is a director and founder of Affinity Systems. Prior to starting Affinity Systems, Hyndman held various positions at I.P. Sharp Associates and has extensive international experience from working in London, Mexico City and Singapore.

Board of Directors:

Elias Vamvakas, chairman
Vamvakas will act as chairman of the board for Brandimensions. He is currently the chairman and CEO of OccuLogix, a biosciences corporation that develops treatments for age-related eye diseases. Prior to OccuLogix, Vamvakas co-founded TLCVision in 1993 where until recently he served as chairman, president and CEO and grew the company’s revenues to more than $250 million to become the largest eye care provider organization in North America. In addition, Vamvakas is founder and chairman of private equity firm Greybrook Corporation.

Ken Nickerson, board member
Nickerson will join Brandimensions’ board of directors. He is currently CEO of iBinary LLC, a private technology research and investment firm. He recently completed both investing in and operating as CEO of OpenCola Inc., a collaborative search engine company. Previously, he acted as general manager of the Microsoft Network in Canada.

“We are excited to have a team of such seasoned industry veterans led by Craig Wallace to ensure Brandimensions achieves its goal of being the leader in the brand intelligence and protection industries,??� said Elias Vamvakas, chairman of Brandimensions. “Craig’s experience heading up already established and emerging Internet-based technology companies made him the obvious choice for this position, and we look forward to what lies ahead for Brandimensions.??�

About Brandimensions Inc.
Incorporated in 2001, Brandimensions is the parent company of BrandIntel, a research company that analyzes online consumer-published content to advance business decision-making, and BrandProtect, an online brand security company protecting an organization's clients, brands and revenues from fraud and other abuses. With over 150 clients, both businesses are recognized in their respective sectors for transforming the way Fortune 1000 companies address brands risks and opportunities due to the growth of the Internet. Brandimensions’ mission is to leverage the combined power of technology and human analysis to make business strategy, sales/marketing and operations better, faster and more efficient. The company’s award-winning technology platform creates an incredibly rich market opportunity for companies to take advantage of the Web in order to manage, protect or grow their brands. By leveraging the company’s extensive experience in operations, business development, industry verticals and technology, Brandimensions provides its clients with a distinct competitive advantage. Brandimensions is headquartered in Toronto, Canada, with offices in the United States and Singapore. For more information, visit www.brandimensions.com.

# # #


Brandimensions Launches BrandIntel and BrandProtect

New companies focused on continuing growth in online brand protection and market intelligence businesses

Toronto – October 30, 2006 – Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, today announced it is building out its online brand protection and market intelligence businesses into separate companies, BrandProtect and BrandIntel, respectively. Brandimensions, led by newly appointed CEO, Craig Wallace, becomes the parent company, providing capital markets relationship management and maintaining shared administrative services (See related news “Brandimensions Appoints Former AOL Canada Chief as New CEO??�).

As the Internet changes the way businesses grow, learn and evolve, Brandimensions’ new companies will provide customers with specialized services designed to protect and build customer trust and intimacy, as well as brand equity. The new subsidiaries will build off Brandimensions’ record growth in 2005, during which the company doubled revenues and grew its customer base to 150 active clients. Both companies are projected to triple their growth in 2006 and have already secured an impressive client list of Fortune 500 companies including Activision, CBS, DaimlerChrysler, Royal Bank of Canada, Wells Fargo, and Whirlpool.

“Brand holders are increasingly challenged with understanding the risks and rewards associated with the rise of consumer-published content on the Internet, and more importantly how to harness it to build brand equity,??� said Craig Wallace, Brandimensions CEO. “This creates a tremendous opportunity for both BrandProtect and BrandIntel to expand their leadership positions by offering proven services that allow large brand holders to maximize the new opportunities the Internet offers while ensuring their brand is protected from fraudulent activity. Brandimensions will continue to invest in its new companies by strengthening its technology platform and expanding expertise in its respective industries.??�

Unique to Brandimensions and its companies is a proprietary technology engine that includes the world’s largest Internet LinkMap, covering over 210 million domains, eight billion URLs and 50 billion links. In addition to this award-winning technology, the Brandimensions companies use human data taggers to further analyze information generated by the technology engine, providing the highest level of data quality in the industry. This approach ensures data accuracy, integrity and relevancy to a client’s brand.
BrandIntel Advances the Science of Decision Making

The evolution of the Internet as a means for consumers to publish content and interact with communities of interest gives brand owners a new dimension of market insight and opportunity for deeper customer intimacy. BrandIntel translates online consumer-published content into reliable intelligence, enabling businesses to advance the science of decision making. The company offers an information-delivery platform combining human intelligence with award-winning technology for the most trusted data in the industry. BrandIntel provides this data in a way to help businesses validate critical business decisions, uncover new opportunities for value creation, and get closer to customers.

“Unlike competitive offerings, BrandIntel understands that not all online consumer sentiment is created equal,??� said Bradley Silver, president of BrandIntel. “BrandIntel’s human data taggers enables our research to focus on the right conversations and data at the right time, providing our customers with more accurate intelligence to make critical business decisions. In addition, BrandIntel research looks beyond traditional keyword searches to focus on brand or product attributes, providing clients with a deeper understanding and more actionable information.??�

Bradley Silver will serve as the president of BrandIntel and will be responsible for driving the company’s growth and expanding the organization’s services into new vertical industries. For more information on BrandIntel, please visit www.brandintel.com.

BrandProtect Fights Online Fraud

BrandProtect delivers brand protection solutions that protect an organization’s most important assets – trusted relationships with clients, online revenue streams, and equity established in company brands. BrandProtect helps companies address online crimes such as fraud, phishing, identity theft, counterfeit product sales, stolen credit card sales, trademark abuses, brand equity damage, and false information pertaining to the company and its executives. The company uses proprietary technology to continuously and rapidly traverse the Internet, quickly identifying on a daily basis all unauthorized third-party references to and usage of an organization's brands, trademarks, product names, and nomenclature on the Internet. The BrandProtect support team then works to shut down the brand infringement or fraudulent sites.

“We have reached a level of heightened awareness in the brand protection industry, and BrandProtect is uniquely positioned with our comprehensive suite of fraud management services,??� said Bradley Silver, interim president of BrandProtect. “We have the strongest people, technology and take-down results among our competition. As we continue to grow our business, BrandProtect will build on and leverage these competitive assets to provide our clients with unparalleled protection.??�

Bradley Silver will serve as the interim president of BrandProtect, providing strategic council and looking for new opportunities to expand the company’s brand protection offerings. For more information on BrandProtect, please visit the web site at www.brandprotect.com.

About Brandimensions Inc.
Incorporated in 2001, Brandimensions is the parent company of BrandIntel, a research company that analyzes online consumer-published content to advance business decision making, and BrandProtect, an online brand security company protecting an organization's clients, brands and revenues from fraud and other abuses. With over 150 clients, both businesses are recognized in their respective sectors for transforming the way Fortune 1000 companies address brands risks and opportunities due to the growth of the Internet. Brandimensions’ mission is to leverage the combined power of technology and human analysis to make business strategy, sales/marketing and operations better, faster and more efficient. The company’s award-winning technology platform creates an incredibly rich market opportunity for companies to take advantage of the Web in order to manage, protect or grow their brands. By leveraging the company’s extensive experience in operations, business development, industry verticals and technology, Brandimensions provides its clients with a distinct competitive advantage. Brandimensions is headquartered in Toronto, Canada, with offices in the United States and Singapore. For more information, visit www.brandimensions.com.

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