Using Fax Broadcasting To Generate Dozens Of Leads And Appointments For Your Business

Fax broadcasting is one of the most underused POWER Marketing Tools I come across.

Very few people appreciate the benefits of fax broadcasting. In fact most business owners shy away from using this marketing tool because of the negative feelings it can bring (or they assume it can bring!).

However, when it's done right - you'll surprise yourself at the results it generates.

Here are the secrets behind successful fax broadcasting...


1. There are three successful formats for your fax broadcasting...
Three column editorial style - this is characterised by a benefit written headline across the top of the fax and three columns of text. This is my preferred approach, mainly because you can cram more information in.

Sales letter - use the principles of successful sales letter writing and apply it to your fax (no more than 2 pages though!).

Hand written personalised look

2. Like always, your headline is the key to a successful response.

3. Choose two of your most appealing headlines.

4. Test your top two headlines. I would suggest a test volume of no more than 5,000. This means you can test one headline against the other with 2,500 each.

5. ALWAYS give people an option to be taken off your list. Just write the following across the bottom of your fax...

"If you wish to have your fax number removed - please fax your request to XXXXX."

6. The fax numbers you use MUST be checked against the Faxing Preference Service List (UK) or other fax legislation depending on which country or State you work in.

7. You can either send the faxes yourself with fax software, or more simply use a fax broadcasting service. To find one near you simply carry out an Internet search on 'Fax Broadcast Services.' There are many fax broadcasting services around - many of which are listed on the Internet.

8. Good times to send your faxes are between 11am and 3pm, but test the 'off-peak' times such as weekends and evenings. Your cost will be less, but in my experience response tails off too much. Nevertheless it's definitely worth a quick test.

9. Get ready for the response. Typically you can expect to receive from 0.5% to 5% using this approach. Even at the lower end you could achieve substantial profit from using fax broadcasting.

Don't forget when you use fax broadcast your overheads are reduced dramatically - no postage, no printing, and no set up cost.

Fax broadcasting is one of the real "gems" of POWER Marketing. It's extremely quick and very cheap to carry out a fax broadcast campaign. As long as you adhere to the local and national fax broadcasting laws you'll be fine.

Incidentally using a fax broadcast service will ensure your campaign runs within the laws, which in itself is a good enough reason to use a fax broadcast service.

You really will be surprised at the results fax broadcasting will achieve for you and your business. Go for it. Or as Nike say "Just Do It!" To find out how to create a successful fax broadcasting campaign please click here.

About The Author

Steve Hackney is the world renowned small business marketing expert. He has made tens of millions for his clients and has written no less than 12 best selling sales and marketing books to help the owners of small or medium sized companies quickly grow their businesses. Check out Steve's products, services and free resources online here - http://www.powermarketingstrategy.com

Articles from July 2007
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Old School Tips to Make Your Viral Marketing a Success
By: D.A. Campbell

In 1999, three young movie makers released a low budget film that by all rights should have disappeared quickly or at least wound up in the bargain bin at your local department store. Instead, the Blair Witch Project has been labeled a classic while grossing over 240 million dollars worldwide. So why did this film succeed when other low budget movies of various caliber have failed? Of course you have to credit the filmmakers for coming up with an inventive storyline but more than anything the bulk of the praise goes to the ingenious viral marketing campaign unleashed by the Lion's Gate movie studio.

Eight years ago, using the internet to promote a film was quite revolutionary. Since then online word of mouth has not only become standard operating procedure but also has been taken to the next level thanks to the emergence of new technologies and information appearing almost daily. However there are still some old school tips you should consider using to make your viral marketing work.

1. Give It Away

This is a centuries old technique. A new business creates a buzz by giving away free samples of their product or service. On the internet, nobody exploited this method better than Hotmail. By giving away free email accounts while using various word of mouth networks, Hotmail grew to over 12 million subscribers in less than 2 years. A short time later, Microsoft came knocking and bought Hotmail for an estimated 400 million dollars.

Now no one is saying that a big conglomerate will show up at your door ready to hand you a blank check but the power of the giveaway cannot be overstated. If people feel you are giving them a quality product or information, they will be more likely to spread the word about your business.

2. Make It Small

In the latter part of the 19th century, Montgomery's Ward was the king of the mail order catalogs. The arrival of this massive volume of tools and products was a major event in many American households. So how did Sears and Roebuck, a late entry into the mail order game, eventually rival and then surpass Montgomery's Ward? Among the many brilliant ideas implemented by Richard Sears was the smaller catalog. Volume wise it remained just as thick as Montgomery's Ward but as Sears explained when you place the two catalogs on your coffee table, you will almost always stack the smaller on top of the larger. In other words his directory would be the first one you reached for. The Sears catalog also proved to be much more portable.

Most of the innovations since that time have been about making something smaller and faster. The computer as an example went from warehouse size to personal pc to laptop to handheld. You can do the same for instance using small reports of five to ten pages packed with information instead of mega volume ebooks. People don't have the time (or patience) to sift through a huge ebook. Instead break into smaller easily digestible chunks, that people can get thru quickly, then share with others.

3. The Promise

Richard Sears also came up with the slogan that has impacted businesses worldwide from its inception: Satisfaction guaranteed or your money back. Naturally, Sears didn't want to give money back but what he did by making this promise was to put his integrity as well as the company's front and center. In essence, Sears was daring the consumer not to like the product. It worked and many businesses followed his lead but more importantly, the slogan created a buzz.

You can do the same for your online viral marketing campaign. The key is to not over do it. Making unrealistic promises about your products or service is a recipe for disaster. People will see right thru it and potentially spread the word in ways you do not want. Negative publicity in some cases maybe better than no publicity at all, however if you are just starting out online, the last thing you want is to create a buzz that hurts your business, so keep it real.

Viral marketing can be used in many ways to increase web site traffic, sales and get your name out there. New innovations such as video and social bookmarking are making it even easier but don't let the latest tool replace what has worked for years and years. Combine the old with the new to build your own successful viral marketing campaigns.

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Daryl Campbell is a full time online business owner and internet marketer. Get more free tips, video, step by step coaching, tools and up to the minute internet marketing news to grow your business the right way at Internet Marketing Guide

Articles from July 2007
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