Small Business can benefit from Online Printing Services

I was asked to do a site review for http://www.psprint.com who does Poster Printing, business cards, stickers, postcards, and more.

I like the idea of online printing for small businesses. Whenever I've dealt with printing companies, I've simply emailed over the pdf file, or the doc or other artwork file.

The company faxes back a proof, or emails back changes to the artwork. So, I haven't needed to visit the local printing company for many years. One of the nice things about online printing companies is that they can offer a nice price for printing as they don't have to carry an expensive store front.

PSPrint.com does online printing which can save you time and money. Use their online templates to design your print job, and /or send them over a artwork file.

They then print out your materials and ship it to you directly. It's convenient and can cost less then dealing with the expensive local print shop.

Try them out with a small print job, and then once you're happy with their service, try them out with bigger and bigger jobs. It's all about the convenience of an online printing service



Above was a sponsored review

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How to create a txt file for fax broadcasting

That's what you've got to love about youtube.

There is a video talking about how to build a data list for your favorite fax broadcasting software.

How hard could it be to build a fax data list using mysql, MS Access etc

Company Name, Fax Number
ABC Co, 15065551212
XYZ Co, 17025551212

That's it.

You just have to make sure that you've put commas on the fields if the software asks for it.

Honestly.. this is the cheapest way to communicate with your existing client list. Why pay 45¢ for a stamp and printing when you can just send them a fax!!

life insurance leads
A great source of life insurance sales leads.

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Fax broadcasting still a problem? - Complaints

I found this discussion on google.groups. Is fax broadcasting still a problem in the U.S.?

It appears to be.. I did a search and found several companies that are still selling fax advertising services in the U.S.

It's still amazing to me that people go through the lengths they do to get back at fax broadcasting companies. I think it's mainly because they feel helpless against the fax broadcasting companies. You're going to get faxes it seems unless you unplug your fax machine all the time.

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Is Brand Loyalty and Advertising to Matter? 1993 Advertising Jack Myers

It's interesting the advertising industry is going through a peaks and valley time right at the moment.

With the onset of the internet taking over alot of "eyeball time", and the economy the way it is.

I think it's going to be a time where the strong get stronger and the weak die out. This is a time when good management will shine, and bad management will be appropriately reprimanded.

I always wondered what would happen to all of the leveraged buy outs of the newspapers and Television etc.

According to this story Reports of the newspaper's demise greatly exaggerated In Canada, the country's largest publisher of major metropolitan dailies, Canwest Global Communications, is fighting to restructure its massive debt and avoid seeking bankruptcy protection. Quebecor's SunMedia has shuttered two small weeklies in rural Alberta. A year ago, Transcontinental Publishing shut down the Halifax Daily News.

Canwest leveraged up a great deal. They were doing well when the economy was going well.. Now they're heavily weighted with debt that they're having a touch time servicing. So... they're powerful when times are good, and reaching for bankruptcy lawyers when the economy is bad.

It's becoming more clear to me what happens when advertising companies leverage up like they've done for the last 20 years.


HuffingtonPost Jack Myers Note: Although we believed in 1993 that the dynamics and the realities facing the advertising industry and the media today have been materialized by the end of the last decade, the fundamental truths of my 1993 book Adbashing : Surviving the Attacks on advertising are more relevant and pertinent now. The downsizing of America is underway, finally, with a vengeance. Unfortunately, it may be too late for many who depend on advertising companies to learn and apply these lessons.

Throughout the 1980s, advertising and the media were blinded to their loss of share of total marketing communications for the growing foot size of the ad budgets to support the influx of new investment products, services and businesses.

The number of brands of cars rose from 18 in 1975 to over 40 in 1992, with several sub-brands within each product group. Instead of three to four major brands of shampoo in 1970 (Breck PRELL and controlled over 50% of the market), today there are over 100 brands, including generics. The ad budgets invested in the launch and growth of new products has been the goose laying eggs of thousands of gold for media companies and advertising agencies. In the 1990s, the hen died.

Manufacturers are reducing and consolidating its brands based on brand support of its main products - which are strong and profitable. There are fewer product introductions. New products entering the market receive less support from the media. Marketers rely on trade promotion, consumer direct marketing and sales promotion for the bulk of their marketing activities.

As an industry, advertising should focus on how marketing can improve the ability to establish and maintain brand loyalty. Second, traditional media should offer integrated direct marketing and promotional skills is a core component of your business. Thirdly, the ad industry needs to develop measurements to test the effectiveness of advertising to generate sales and establish brand loyalty.

If the notice is not the industry to achieve these objectives, business investment in advertising in a precipitous decrease over the next five to seven years. As the total marketing budgets decline, the advertising industry to capture a larger share of existing budgets. The growth of the advertising industry can no longer rely on the introduction of new products. In the era of consolidation of the product, the media must stop and reverse the erosion of their share of total marketing spending.

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Some nice newspaper awards

It's nice to see newspapers getting awards these days... I get a sense that many newspapers are under pressure to perform as they're losing readership to the internet.

In this article The Courier and many others get awards for different aspects of their newspaper industry


Published: Sunday, April 26 2009 at 6:01 am
Last updated: Saturday, April 25 2009 at 10:57 pm

Houma - The Courier took dozens of awards for writing, photography, design and advertising Saturday, won the Newspaper of the Year honors in the annual Press Association Louisiana journalism and advertising awards.

It is the ninth time that the Post has won the Newspaper of the Year title in the last 11 years.

The Mail's sister paper, the Daily Comet in Thibodaux, took nine first prizes, including general excellence, reporting, research and community service.

"I am very happy for our staff," said Keith Magill, The Daily Mail and executive editor of the Comet. "Back-to-back hurricanes tested personally and professionally, and the economic difficulties the newspaper industry has faced a difficult year. The journalists who live and work here rose to each challenge, and the awards they received Saturday are a sign for them and our readers that his work is recognized as excellent. "

The Houma and Thibodaux to compete with daily newspapers in Louisiana that have paid circulations of 10,000 to 25,000 subscribers.

Miles Forrest, editor of The Courier and Daily Comet, was also appointed chairman of the Press during the convention and awards program.

"I'm very proud of the staff, both advertising and news, for his performance during the past year," said Forrest. "The dedication of all staff to make a diary of quality was recognized by our peers in the business, and everyone involved in the newspaper is responsible for our performance in this competition."

Cooperation at all levels contributed to the Courier sweeps awards this year, says Director of Retail Advertising Marian long.

"It is the joint effort of our sales representatives and creativity of our staff working together to meet customer needs and helped us win these awards."

In total, 79 newspapers, publications and college newspapers and university students submitted entries for the 3812 awards announced on Saturday.

"The creativity never ceases to amaze me," said Mark Gray Chief Operating Officer. "You can say that the staff really believe and enjoy what they do."

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How To Successfully Buy Newspaper Advertising

This is Michael Senoff talking about buy newspaper advertising successfully.

These are the skills you need to know to survive in this advertising market place.

Getting Better Advertising Rates
1) National Advertising - Newspaper
2) Regional Advertising - Newspaper
3) Local Advertising - Newspaper

Les Crockford,

This is an interview with a former executive at Knight Ridder newspaper chain.

There are many factors that go into purchasing advertising and saving money. One of the things that a newspaper company appreciates is repeat business. Forming a relationship with a newspaper rep is a good idea. They'll be your best allie.

Michael Senoff has interviewed alot of people and has a great resource of interviews that will help your business.

From Michael Senoff's site:
If you�ve ever wanted to fulfill a life-long dream of learning how to make money online from home with internet marketing, online money making tips and secrets or any other advanced business growth skill by ear, without reading books or text, then look no further.

I�ve interviewed hundreds of the worlds best business online marketing minds from all around the world. And now you can learn from our down-to-earth online interviews, lessons, video tutorials, resources, seminars and self-study courses� and we can certainly help you too!

Get your free audio books, listen online or download the recordings to your mobile cell phone, or portable MP3 player or Ipod. So take the first step and click on the interviews below.

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Related Link: http://www.hardtofindseminars.com

Solon - Solar Energy Commercial - Video

It's good to see an advertisement about green energy on youtube.com

Green advertising is about changing people's mindset from the traditional way of life to using products and services that are green oriented and environmentally friendly.

How else do you change people's mind set, but to advertise... and especially to this consumer oriented society.

http://biobum.com/
Learn how to make your own renewable energy. Don't pay the electricity company, make the electricity company pay you. Get started for under $200 visit http://biobum.com/ for more info :)
Blogging effectively using natural resources (sunlight & wind)

The future of energy is Solar and Wind. Here is a short video of some solar energy farms around the world. Enjoy

Solar Energy is energy from the Sun. This energy drives the climate and weather and supports virtually all life on Earth. Heat and light from the sun, along with solar-based resources such as wind and wave power, hydroelectricity and biomass, account for most of the available flow of renewable energy.

Solar energy technologies harness the sun's energy for practical ends. These technologies date from the time of the early Greeks, Native Americans and Chinese, who warmed their buildings by orienting them toward the sun. Modern solar technologies provide heating, lighting, electricity and even flight.

Solar power is used synonymously with solar energy or more specifically to refer to the conversion of sunlight into electricity. This can be done either through the photovoltaic effect or by heating a transfer fluid to produce steam to run a generator.

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Related Link: http://biobum.com/

This video explains how to use a fax broadcasting software.

That's the beauty of fax broadcasting. You can do alot with some good fax advertising software.

I am amazed that you can send out 500,000 faxes if you want, with some of the larger fax systems. In the old days, we used 4 phone lines at the office to send out faxes. These days, there are some systems that can send 500,000 faxes per hour.

This kind of volume allows you to reach a great deal of people in a quick amount of time.

If you want to do fax blasting, check out some of the fax blasting systems. After that, all you need to do is get the fax numbers from a fax blasting supplier.

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Related Link: http://www.industrylink.com

Fax Broadcasting Software - How to use it

This video explains how to use a fax broadcasting software.

That's the beauty of fax broadcasting. You can do alot with some good fax advertising software.

I am amazed that you can send out 500,000 faxes if you want, with some of the larger fax systems. In the old days, we used 4 phone lines at the office to send out faxes. These days, there are some systems that can send 500,000 faxes per hour.

This kind of volume allows you to reach a great deal of people in a quick amount of time.

If you want to do fax blasting, check out some of the fax blasting systems. After that, all you need to do is get the fax numbers from a fax blasting supplier.



The Fax Broadcasting feature of OneFax allows you to send your fax messages to more than one recipient - at one time!

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Fax Broadcasting Video - Advertising

This is a video about fax broadcasting ..

James Andrews fellow seems to be a entrepreneur.
He's doing lead generation via fax broadcasting. Fax broadcasting is when you sent out a bunch of faxes to people to generate leads. You can do this in an easy fashion.

I must caution about doing faxes to generate leads. sometimes it's against the law to send out unsolicited faxes. however, this is something you can research when you get the time.

it's easy to collect fax numbers. you can buy fax numbers online or find them yourself.





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