The Advantage Of Online And Offline Advertising For Your Business

In 2017 you have more ways than ever of reaching potential customers. For every company that is yet to embrace social media and digital marketing techniques, there is at least one other who has turned their back on the more traditional marketing methods of yesteryear.

We have not eschewed traditional marketing methods and believe that good old fashioned graphic design is still very much at the heart of any successful media campaign.

But we like to marry our old fashioned print values with the modern, digital world as well.

If you are a small business, it is possible that you may be feeling overwhelmed by the choices on offer to you – social media advertising or print media? Tweets and online voucher codes or corporate gift bags to woo your clients?

Or perhaps a clever combination of both…?

Here is a brief list of the advantages of both online and offline marketing methods.

THE ADVANTAGES OF ONLINE ADVERTISING

  • TARGETED ADVERTISING TO YOUR CORE CUSTOMER BASE

The one thing that online advertising can really offer a business is exactly the right advert at the right moment, to the right person.

Using information about your clients, we can tailor the advert or marketing to appear on social media, at the same time as your customers are looking. We can make your business appeal to them through their interests and through their social groups.

In short, online advertising can be incredibly personalised and this is one of its key strengths.

  • THE PRICE IS RIGHT

In comparison to something like a TV advertising campaign, a targeted social media campaign will cost a fraction of the price and can reach all the right people. This is another significant factor in companies choosing to advertise online today.

In some circumstances, it is possible to achieve a high level of exposure for a company or brand at a very low outlay indeed, especially if the marketing campaign is through social media.

THE ADVANTAGES OF OFFLINE ADVERTISING

However, there are still huge advantages to the more traditional approaches to advertising and marketing, these are namely.

  • BUILDING TRUST IN YOUR BRAND

The printed word is still something that people have trust in. A billboard campaign or an advert in a respected journal or newspaper creates a sense of trust in a product that just cannot come overnight, from even the most successful online campaign.

If you are a new company or launching a new product, corporate promotional products are a tangible thing, which people can hold and actually see.

Branded giveaways give your customers more than a freebie, but a taste of the quality of what you are actually advertising.

A billboard campaign tells the world about your product and builds belief in it, but people will only buy it once they have tried it for themselves and seen that it works. This is where the power of corporate promotional products really kicks in.

  • CREATING A FAVOURABLE IMPRESSION

Advertising is not just about selling your products but about promoting you as a company. So this may mean using promotional items during a free event or hosting a workshop to teach something to your customers, as a community project.

There are many advantages ‘traditional’ marketing methods such as merchandising products can bring to a business, even in the internet age.

Both comments and pings are currently closed.

Comments are closed.

Powered by WordPress